The way business is done across the retail industry today is profoundly changing. When it comes to important purchasing processes like locating, researching, and buying your products online, performance matters! Customers today access and decide to buy your goods and services through web-based technology using browsers and smart phone devices of every kind. Quality customer experience and service is imperative when the competition resides just a click away. Yet complexity is challenging to monitor and manage. Traditional performance monitoring tools just don’t give you the view from real end-user customer experience. And you need this view to ensure that your customers are getting high quality, competitively fast and accurate service from your retail organization.
According to a recent 2011 Equation Research survey of almost 400 online eCommerce users:
- 3 out of 5 shoppers had a bad experience on a retail website during the past holiday season
- Over ½ (54%) would abandon a retailers website and shop somewhere else after 1 or 2 bad experiences
- 22% would turn to a competitor immediately
- 7 out of 10 online shoppers expect their online experience to be the same on their PC or on a mobile device
When your organization is unaware of the kind of experience that your customers are having with your institution, you are at a risk for:
- Poor customer satisfaction
- Potential loss of immediate revenue / customer lifetime revenue
- Lost opportunities to cross-sell or up-sell
- And most difficult to regain, a possible negative impact on your brand
How do you ensure a positive customer experiences?
Understand Your Customers Retail Shopping Experience
Gain, Retain and Grow Your Customers Base, Increase Your Revenue and Protect Your Brand
Compuware’s Application Performance Management (APM) solution provides true end-to-end visibility and a unified view of application performance beyond the data center and firewall. It provides you with the industry’s only complete end-to-end troubleshooting, from your mobile shopper on a smart phone or iPad, through the Internet, to your company IT business operations.
Compuware’s APM solution works with, and incorporates data, from your existing monitoring tools. That is why more than 500 online retailers, like Amazon.com, Dell, Sears, Target and Best Buy rely on Compuware to ensure optimal performance of their retail application delivery chain. And why Compuware has been the #1 provider of web monitoring solutions to the top 500 US online retailers for the fifth consecutive year in a row (Source: Internet Retail Top 500 Guide 2011).
No other company offers this total visibility in an application performance management solution.
See Gartner's comprehensive 2011 "Magic Quadrant for Application Performance Monitoring (APM)" report. This report evaluates 29 vendors on their completeness of vision and ability to execute effective application performance monitoring.
Key highlights:
- Gartner positions Compuware in the top corner of the "Leaders" quadrant
- Compuware leads on both completeness of vision and ability to execute