Are You Using Yesterday’s Solutions to Solve Today’s Mobile Data Service Quality Problems?
Within the next 36 months, your mobile data customers will become more important to your business than your mobile voice customers. This change is inevitable and irreversible. And as you transition from a voice-centric to a data-centric business model, a fundamental and highly disruptive problem needs to be addressed: There is a rapidly widening gap between your view of your mobile data service quality and the actual end-user experience of the service.
Disruptive problems demand innovative solutions
The traditional solutions used for decades by fixed and mobile operators to manage voice services simply don’t work when it comes to managing mobile data services.There are a number of reasons for this: Unlike voice services, mobile data services are not confined to end points within the mobile operator’s “walled garden” (their own network); non-telco vendors and content providers are heavily influencing user behavior and expectations with a myriad of innovative devices and applications; and there is a whole new generation of users that are impatient and unencumbered with antiquated notions like brand loyalty. They expect things to just work.
Gomez Real-User Monitoring for Mobile Carriers
The Gomez mobile carrier solution employs an innovative service performance management approach to managing mobile data services by maintaining the entire service delivery chain, not just the elements that are under the operator’s direct control. The approach goes way beyond just implementing the latest and greatest visibility management software tools – it also includes aligning departments within the organization, and even managing the customer experience before they actually become a customer.Our solution builds a new foundation for managing and growing a high-performance customer data experience. It combines our market leadership in enterprise end-user experience management with our market leadership in web performance management to deliver a truly unique, end-to-end solution that enables you to effectively manage your customers’ data service experience.