When to Use Gomez Industry Performance Benchmarks

Use Gomez Industry Performance Benchmarks to: 

• lead in web and mobile performance by tracking how your site ranks against the competition, industry leaders and your own site performance goals 
• improve your web and mobile performance by analyzing the leaders’ performance best practices, including use of third parties (e.g., CDNs) and site design strategy 
• ensure new marketing initiatives are not impacting the performance of your web or mobile sites 
• monitor the impact of infrastructure upgrades to ensure you provide an improved performance and customer experience and, ultimately, a return on your investment 
• align business and IT owners of web and/or mobile sites on performance goals.